Secret Weapon Digital

Google AdWords

Precision‑targeted Google Ads that put your brand at the top, right when buyers are searching

GOOGLE ADS MANAGEMENT

Turn high‑intent Google searches into customers

Get conversion‑focused Google Ads campaigns that put you at the top of search results, attract ready‑to‑buy visitors and turn them into profitable leads and sales.

Certified Google Ads specialists. No lock‑in contracts. Full transparency.

What our Google Ads management includes

Every campaign is engineered for high intent traffic, lower costs and measurable growth, from search to remarketing

Keyword strategy

High‑intent search terms

In‑depth keyword and negative keyword research so your budget focuses on people actively looking for what you sell

Ad creation

Compelling ad copy

Search and Performance Max ads written to boost click‑through rate while staying aligned with your brand voice

Landing pages

Conversion‑focused pages

Fast, relevant landing pages that match ad messages and give visitors a clear next step to enquire or buy

Optimisation

Ongoing A/B testing

Continuous testing of bids, keywords, creatives and audiences to lower cost‑per‑lead and increase return on ad spend

Our Google Ads process

A simple, four‑step framework to launch, optimise and scale profitable campaigns in Google Ads

01

Audit and Opportunity map

We review your existing campaigns, tracking and funnel, then map out quick wins and long‑term growth plays.

02

Campaign Build

We structure search, display and remarketing campaigns to match your products, locations and audiences.

03

Launch and Tracking

We set up conversion tracking, call tracking and analytics so every click is tied to a measurable outcome.

04

Optimize and Scale

We refine search terms, adjust bids, test new ads and scale budgets on campaigns that hit your target CPA or ROAS.

Freequently Asked Questions?

Google Ads management is the ongoing process of planning, creating, monitoring and optimising your campaigns in Google’s advertising platform so you get more leads and sales for every rupee spent. It covers keyword research, ad copy, bidding strategies, landing pages and conversion tracking.

There is no one fixed budget because costs depend on your industry, competition and goals, as cost‑per‑click varies widely between niches. A good starting point is a test budget that can generate enough clicks and conversions to see what works, then scale once profitable performance is proven.

You can usually start getting traffic and initial enquiries within a few days of launching a well‑structured campaign. However, achieving stable, optimised performance often takes 1–3 months while data is collected and bids, ads and keywords are refined.

Reports typically show impressions, clicks, click‑through rate, cost‑per‑click, conversions, cost‑per‑conversion, and return on ad spend, along with key search terms and best‑performing ads. You can also highlight what was tested that period and the optimisation plan for the next month.

Ready to win more customers from Google?

Tell us about your goals and we will send a free Google Ads roadmap showing wasted spend, missed keywords and the fastest path to better results.