Secret Weapon Digital

PPC Management

Smart PPC campaigns that turn every click into profit

PPC MANAGEMENT

PPC campaigns that turn clicks into profit

Stop wasting ad spend and start buying real customers with data‑driven campaigns, laser‑sharp targeting and constant optimisation.

No long‑term contracts. Transparent reporting. Results you can see.

What our PPC management delivers

From first impression to final conversion, every part of your campaign is engineered to lower costs and grow revenue.

Research

High‑intent keywords only

Deep keyword and audience research so your ads appear only where buyers are ready to click and convert.

Creative

Scroll‑stopping ads

Compelling copy and visuals that earn more qualified clicks while keeping your cost‑per‑click in control.

Landing pages

Built to convert

Fast, persuasive landing pages that match your ads perfectly and turn visitors into leads and sales.

Optimisation

Always improving

Daily tuning of bids, budgets and ads so your campaigns get cheaper and smarter over time.

Our PPC process

A clear, four‑step framework to launch, optimise and scale profitable campaigns across Google and Meta.

01

Audit & goal setting

We review your current accounts, tracking and funnel, then set clear revenue and lead targets.

02

Campaign architecture

We build tightly themed campaigns, ad groups and keyword sets around your best‑fit customers.

03

Launch & tracking

Conversion tracking, analytics and call tracking are set up so every rupee is tied to real outcomes.

04

Optimise & scale

We pause wasteful spend, boost winning ads and scale campaigns that hit your target ROAS or CPA.

Freequently Asked Questions?

PPC management is the ongoing process of planning, running and optimising pay‑per‑click campaigns on platforms like Google Ads and Meta Ads. It includes keyword research, ad creation, bid and budget control, landing page optimisation and continuous testing to improve conversions and ROI.

Budget depends on your industry, location, competition and goals. A good approach is to start with a test budget large enough to generate statistically meaningful clicks and conversions, then scale up once profitable performance and target cost‑per‑lead or return on ad spend is achieved.

We will customize our reporting to include any and all metrics you want to see monthly. Typically our clients request Reports focus on business metrics, not just clicks: impressions, click‑through rate, cost‑per‑click, conversions, cost‑per‑lead/sale, revenue and return on ad spend. You can also highlight key tests run that month, what was learned, and the optimization plan for the next period.

Ready to make your ad spend work harder?

Share a few details and get a custom PPC action plan showing where you are losing money today and how to fix it in the next 30 days.